BECAUSE YOU DON’T HAVE TO DO THIS ALONE

Meet your Creative Genie.

Hi — I’m Andrea.
If you’re here, chances are you’ve got something creative you care deeply about.
An idea you want to bring to life. A project you keep coming back to. A sense that there’s more you could be doing with your creative work… if only the path felt clearer.
And maybe you’ve found yourself thinking:
“Where do I even start?” “Am I doing this right?” “Why does the business side feel so hard?”
You’re not the only one.

I’ve seen this again and again.

Over the past 30+ years working in the creative industries, I’ve worked with hundreds (probably thousands) of artists.
Musicians. Writers. Performers. Visual artists. Emerging creatives and established professionals.
And no matter how talented they are, the same challenges keep showing up:

Not knowing how to turn ideas into something structured
Feeling overwhelmed by the business side
Struggling to build consistent income Getting stuck, losing momentum, or second-guessing themselves

Not because they’re not capable — but because they’ve never been properly supported in this part of the journey.

That’s where I come in.

I help creatives take what’s in their head — the ideas, the passion, the “what if” — and turn it into something clear, grounded, and achievable.
Not by forcing you into a formula. Not by drowning you in jargon.
But by meeting you where you are, and helping you take the next step.
Then the next.
Then the next.

Not Sure What You Need? Let’s Chat

What working with me feels like.

It’s not overwhelming. It’s not rigid. And it’s definitely not one-size-fits-all. It’s practical, supportive, and tailored to you.

I help you:

Make sense of the business side of being creative
Find direction when everything feels a bit scattered
Build structure around your ideas
Create pathways to income that actually fit your work
Move forward without second-guessing every decision

Most importantly — I help you get unstuck.

Why this matters to me.

I’ve spent my entire career inside the creative industries — managing venues, teaching, mentoring, producing, writing grants, and supporting artists.
And what I’ve seen, over and over, is this:
Incredible creatives giving up — not because they weren’t talented enough, but because the system around them made things harder than they needed to be.
I don’t think it should be that way.
I believe creatives deserve support that actually helps. Clarity instead of confusion. Guidance instead of guesswork.
That’s why Applause Genie exists.

The ways I support you.

Depending on what you need, I offer:

Arts Grants Made Easy: If you’re trying to get a project funded but don’t want to navigate the process alone.
Standing Ovation Strategy Sessions: If you want guidance, structure, and someone in your corner as you build your creative career.
Music Launch Kits: If you prefer to work at your own pace but need clear, practical direction.

You don’t need to have it all figured out.

You don’t need a perfect plan. You don’t need to know all the answers.
You just need a starting point — and someone who understands how to help you move forward.

Let’s take the next step together
If you’re ready to get unstuck, find direction, and build real momentum in your creative work, I’d love to support you.

Find Out Your Best Next Step: Book a Free Call

Who I’ve worked with.

I’ve supported emerging artists, established professionals, touring companies, councils, playwrights, musicians, and community groups — including:

Ian Haug (Powderfinger, The Church, Airlock Studios)
Cindy Vogels (designer for Lady Gaga)
Doug Ford (Masters Apprentices)
Good Will Remedy
Mirusia Productions
Jamari Productions
Elke Vogels
Up in the Airlock
Bayside Blues Festival
The Presynct
Skate Punk
Iron Lung Theatre Company
Laura Jackson
Alvin Rostant
Creative Cultural Community
Councils, touring companies, community groups, and arts organisations

My work spans music, theatre, visual arts, literature, festivals, community programs, and cultural projects.

Everything I’ve done has been driven by one belief:

Creatives deserve support, clarity, and opportunities — not confusion and burnout.

ook a call to discuss how I can help

My background.

(The Short Version)

30+ years in the creative industries

Venue manager of the iconic Orient Hotel, supporting early shows from Powderfinger, Screamfeeder, Custard, Regurgitator and more
Creator of the “Successful Band Management” course
TAFE and QLD College of Music educator, teaching thousands of graduates working in the creative sectors
Co‑producer and funding manager of the Turn Up Sunshine Coast Music Industry Conference
Speaker, mentor, grant writer, producer, illustrator, and lifelong creative
Recipient of multiple scholarships and award nominations, including four WIPO Women in IP scholarships and a Queensland Overseas Foundation Bursary
Finalist in the Australian Women in Music Awards (Humanitarian category)
Three time finalist in the Queensland Training Awards, nominated several times