Building a business from your creative hobby can be tough.

It’s a great feeling to love what you do and know that other people appreciate what you create.

You might have been thinking for a while about the possibility of turning your hobby into a business. It will allow you to do what you love every single day, will help you develop a lifestyle you will love, it will give your self-esteem a boost and you and your family will feel proud that you can succeed in going into business for yourself.

But where to start?

You KNOW you are great at the creative part – your music or writing or art.
But not so much at the business side.

You’ve tried searching for the information, the more you search, the more conflicting information you find.

That’s where Applause Genie comes in. We can help you navigate the business of being creative so you can Do What You Love ALL THE TIME!

Andrea Smith:

An Icon Of The Queensland Music And Creative Industries

Andrea has been on the frontline of the creative industries in both creative and management sectors for the past 30 years, which has seen her excel as a graphic artist, venue and band manager for some of Queensland’s most iconic venues and artists and arts business educator and mentor for many of Australia’s key creatives and creative business professionals.

Andrea’s wealth of knowledge and the hands-on experience gained has allowed her to educate and mentor the current and future creative generation, helping them to shortcut their success in their own creative career.

Having started working in the music industry quite by chance, running the iconic original music venue The Orient Hotel and nurturing acts and musicians such as Powderfinger, Screamfeeder, Custard and Regurgitator – this unique experience has accentuated her repertoire to becoming the Success Strategist that every creative deserves.

Since 1996, as a creative-business educator Andrea has trained thousands of students, many who have since travelled all over the world pursuing their talents and building a successful business for themselves, all from the support and lessons from Andrea.

Graduates include well-known artists such as multiple Queensland Music award winning 8 Ball Aitken, Jen Boyce – Ball Park Music, and award-winning composer Donna Dyson, Larrikin Puppets Brett Hansen, Choreographer Claire Marshall and staff at APRA AMCOS, Splendour in the Grass, Dew Process, Secret Service, The Old Museum and more.

As a passionate creative herself, Andrea continues to pursue her own art projects which include graphic design, illustration and hand-lettering. One of the highlights of her artistic career was to have her hand-lettered flyers created for her music venues now residing in the State Library Heritage Music Collection at john Oxley Library, Southbank, Queensland.

As a Success Strategist for Creatives, Andrea has a passion for helping performing, visual and craft artists become more sustainable as a business. She manages regular mentoring sessions and events and is currently writing a book on copyright for small business.

Seen and Heard

Career Highlights

Graduating Qld College of Art

With High Achievements in Lettering Art and Colour Theory

Started door job at The Orient Hotel

Working in box office and customer service.

Became Co-Booker of The Orient Hotel

With the famous Blind Dog Donnie and later on renowned music journalist Richard Kwong.

First Powderfinger gig

At the Orient Hotel.

Nicknamed Door Bitch from Hell

For exceptional friendliness and customer service.

Starts Managing Acts and Shows

Gig booking, tour booking and event management. Managing Purple Avengers and Lemongrass. Booking for several acts.

Successful Band Management Course Released

Successful Band Management ran four times a year for many years and was the first formal music business course in QLD.

Managed Music Business program at both Southbank and Moreton Institutes of TAFE for over 20 years, with hundreds of successful graduates.

Graduate 8 Ball Aitken wins award

Multiple Qld Music award winning act

Released Oriental Rock

First book, the self-published Oriental Rock, which was co-authored with. Richard Kwong was released. 

Started co-producing Oriental Rock gigs

With co-producer Richard Kwong

Started co-producing Turn Up Music Sunshine Coast Music Industry Conference

Now an annual established event on the Sunshine Coast and the Queensland music calendar.

Started producing Create and Connect

Business mini masterclasses for creatives. Now rebranded as The Business of Being Creative

People Andrea has worked with

• 8Ball Aitken – Solo Artist, Award Winning Composer residing in Texas

• Jennifer Boyce – Ball Park Music

• Peta Evans Taylor – Solo Artist

• Paul Renton – Solo Artist

• Jackson Dunn – Solo Artist

• Greg Tschernez – Solo Artist

• Mariel Hopper – Solo Artist

• Jacqui Schwantes – Solo Artist

• Joe Agius – The Creases

• Jake Blatchley – White Devil Detroit

• Ty Williams – Pyromance

• Donna Dyson – Award Winning Composer

• Bird Jensen – Director Phoenix Movement Records

• Zoe Aukeela – Staffing manager, Splendour in the Grass,

• Falls Festival, Brisbane Festival

• Fergus Jenkins – Licensing Manager/A&R, Dew Process

• Harry Young – Publishing Manager, Dew Process

• Andrew Wade – Media Relations Manager, SCG Media

• Narelle Butterworth – Event Manager, APRA

• David Dean – Hostile Entertainment

• Michael David – Live Nation Touring

• Katey O’Malley Jones – Freelance Stage Manager

• Sarah Kent – Administration, Secret Service

• Darcy Boyd – Administration, The Old Museum

• Anita Martin – Director, Make Loud Noise Studio

• Claire Marshall – Internationally Renowned Choreographer

• Brett Hansen – Director, Larrikin Puppets

• Renee Barlow – Director, Scarlet Harlotte Photography

• Jeffrey Mclaughlin – Manager, Barkly Arts, NT

• Josephine Ellis – Freelance Photographer

• Osher Günsberg – Television Presenter

• Gavin Ingham – Director, Collingwood Footy Tour

About Us

As a Success Strategist for Creatives, Andrea has a passion for helping performing, visual and craft artists become more sustainable as a business. She manages regular mentoring sessions and events and is currently writing a book on copyright for small business.


PO Box 1393 Capalaba QLD 4157

Ph: 0411 197 014

Email: magic (at)  


ABN: 43 558 004 682
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© Andrea Smith 2020